darwin

Your store, improving itself.

For the people and the AI agents who shop there.

Set up your storeOpen DarwinOpen Darwin

Sells to AI shoppers inChatGPTClaudePerplexityGeminiGrokCopilot

Live demo · simulated shoppers

Who buys

% who buyShoppers
buy
shoppers
bought
Shoppers arriving
now

A vs B

Opening the store

Live shoppers

AI agents, simulated
  • Waiting for the first AI shoppers

How it works

Hand Darwin
your store, and it gets better every week.

  1. Step 1

    Connect your store

    Add one script tag, connect GitHub, or connect your Whop store. That is all the setup.

    Connect your storePick one
    • One script tag<script src="darwin.js" async>Added
    • GitHubDarwin adds it for you
    • WhopWhopSign in and pick your store

  2. Step 2

    Iris watches people and AI shoppers

    Iris sees where people and AI shopping agents get stuck on your pages, and says why in plain words.

    What Iris sawExample
    • A personLeft at the size chart
    • ChatGPTCould not find delivery time
    • ClaudeCompared three shoes

  3. Step 3

    Pixel drafts a page change

    Pixel rewrites the part that trips shoppers up, using only facts that are already on your page.

    Pixel's draftExample

    Your current page

    Trail Runner

    £120

    New version

    Trail Runner. Free delivery in 2 days.

    £120 · Free returns for 30 days

    Only facts already on your page

  4. Step 4

    Fizz tests it against your current page

    Half your shoppers see your current page and half see the new version. Fizz keeps score.

    A vs B testExample

    Half your shoppers see each version. Fizz counts who buys.

    • Your current page

    • New version

    % who buy

  5. Step 5

    Dash ships the winner

    If the new version sells more, Dash ships it. If you change your mind, one click undoes it.

    ChangesExample
    New version is liveShipped by Dash, just nowLive
    Code change on GitHubReady for you to check

  6. Step 6

    It keeps going

    Then Iris looks again. Your store gets a little better every week, while you run the business.

    Next round starting

The agents

Meet the crew.

Seven agents, one job each. You talk to Darwin, and Darwin runs the rest.

  • Lead

    Darwin

    Talks to you and runs the team. Ask it anything about your store.

  • Watcher

    Iris

    Finds where people and AI shoppers get stuck.

  • Designer

    Pixel

    Drafts page changes from facts already on your page.

  • Tester

    Fizz

    Tests the new version against your current page and picks the winner.

  • Shipper

    Dash

    Ships the winner as a code change, and can undo it in one click.

  • WhopStore agent

    Mika

    Sells to AI shoppers on your Whop store, with a checkout link for each sale.

  • Teammate

    Grok

    Sends you a short briefing every morning.

  • Every agent shows its work, so you can always see what each one did and why.

Sells to ChatGPT, Claude, Gemini, Grok and Perplexity shoppers

Questions

Your questions, answered.

Questions8 answered

  • Darwin watches how people and AI shoppers use your store, finds where they get stuck, tests a fix, and keeps the version that sells more. Then it starts again.

Something else?Read the docs

You run the store.
Darwin makes it better.

Set up your storeOpen Darwin

Free while Darwin is in beta.